ATLANTA, Georgia, February 20, 2023/ — Garros Group, an investment bank focused on the digital marketing services, data and marketing, & advertising technology sectors served as the strategic financial advisor to Brand Networks in a transaction executed through Bridge Capital Associates, Inc.

Garros Group, led by industry veterans Phil Fresen and Ron Wagner, advised social media pioneer Brand Networks in its sale to Augeo, a global leader in enterprise engagement platform technologies. The addition of Brand Networks enables the delivery of powerful social activation platform solutions that complement Augeo’s current robust suite of solutions across workplace engagement, experiential marketing, and customer loyalty.

Brand Network’s Creator Communities enable employee advocates to create, publish and measure organic content in real-time on behalf of their organization, which aligns perfectly with Augeo’s engagement platform that drives meaningful connections for employees, channel partners, consumers, subscribers, and members across industries. Brand Networks also vaults Augeo to the forefront of social media where Brand Networks earned a reputation for developing transformative and innovative solutions with long-standing partners, including Meta, Twitter, LinkedIn, Snapchat, Pinterest, and TikTok.

“We believe that this deal is one of the first technology platform combinations across human resource and marketing organizations within major enterprises. As employee advocacy grows in importance, this combination will prove to be highly strategic”, said Phil Fresen, partner at Garros Group.
Garros Group brought together two 10+ year relationships. Garros Group sold to Brand Networks its first acquisition following its own significant outside investment in 2013. Garros Group advised two founder-led companies in their sale to Augeo over 10 years ago, one of which is now the foundation for its global leadership in workplace enterprise engagement and the other, Augeo’s financial institution loyalty business, was successfully spun out and sold in 2018.